"Achar Wali Didi" Preeti Devi's Pickles Conquer India from Bihar

• Preeti Devi, known as "Achar Wali Didi" from Katihar, Bihar, gained fame for her homemade pickles.
• Her pickle business started after her nephew's friends in Bengaluru loved her mango pickle and encouraged her to sell them.
• Preeti Devi now produces over 26 flavors of pickles, including healthy options, using traditional methods and homemade mustard oil.
• Her pickles, branded "Pragya Achar," are sold for 300 rupees per kilo and are in demand across major Indian cities like Delhi and Bengaluru.
• She has become financially empowered and an inspiration to other women through her successful pickle venture.

Why It Matters: Traditional skills can empower women and build a thriving business.