Zepto Hikes Free Delivery Minimum to ₹149 for Profitability, Effective Jan 2026

• Zepto increased its minimum order value for free delivery from ₹99 to ₹149, effective January 2026.
• The change aims for sustainable growth, improved service quality, and enhanced delivery experience amidst rising operational costs.
• The quick commerce platform seeks to improve unit economics and move towards profitability by encouraging higher-value orders.
• While Zepto's new threshold is higher than Blinkit's ₹99, it remains cheaper than Swiggy Instamart and BigBasket BBNow (both ₹199).
• This decision reflects a broader industry shift from subsidy wars to sustainable business models, impacting customers placing small orders.

Why It Matters: Zepto raises free delivery minimum to ₹149, prioritizing profitability and sustainable growth in quick commerce.