Zepto Hikes Free Delivery Minimum to ₹149; Small Orders Now Costlier

• Zepto has increased its minimum order value for free delivery from ₹99 to ₹149, effective January 2026.
• This change will make small orders more expensive for customers, directly impacting those who previously ordered below ₹149.
• The company stated the decision was made for sustainable growth, improved service quality, and better unit economics.
• Zepto aims to move towards profitability and away from the quick commerce sector's 'subsidy war' model.
• Compared to rivals, Zepto is now behind Blinkit (₹99) but remains a cheaper option than Swiggy Instamart and BigBasket BBNow (both ₹199) for free delivery.

Why It Matters: Zepto increases free delivery threshold to ₹149 for sustainable growth, impacting small order customers.