Dhurandhar 2: Pre-Release Blockbuster! Earns 245 Crores, Brand Value Doubles

• Ranveer Singh's 'Dhurandhar 2' makes waves with a record-breaking 245 crore rupees from non-theatrical rights.
• This massive deal is one of the biggest in recent Hindi cinema history, showcasing faith in Ranveer Singh and Aditya Dhar.
• Jio Hotstar acquired digital rights for 150 crore, Star Network bought satellite rights for 50 crore, and T-Series secured music rights for 45 crore.
• The franchise's brand value nearly doubled, with the first film earning 140 crore from non-theatrical rights.
• 'Dhurandhar 2' sets a pre-release profit record, redefining the importance of big action franchises beyond the box office.