Delhi HC Protects Pawan Kalyan's Personality Rights, Curbs AI Misuse

• Delhi High Court granted protection to Andhra Deputy CM Pawan Kalyan's personality rights.
• Court restrained 14 entities, including e-commerce sites, from using his name/images for commercial gain without consent.
• Misuse involved AI, deepfake technology, and selling merchandise, causing irreparable injury to Kalyan.
• Social media accounts impersonating Kalyan must now add "fan account" description.
• Several other public figures, including Aishwarya Rai Bachchan and Hrithik Roshan, also received similar interim relief.

Why It Matters: Delhi HC safeguards Pawan Kalyan's personality rights, setting a precedent against unauthorized commercial use.