Day trips surge as confidence slowly returns to Kashmir’s battered tourism economy.
India
M
Moneycontrol03-01-2026, 00:13

Tourists Flock Back to Pahalgam After Terror Shock, Winter Footfall Rebounds

  • Pahalgam sees a significant return of tourists, especially domestic travelers, months after a devastating terror attack.
  • An unexpected winter surge defies typical seasonal trends, marking the first sustained revival since the April 22 attack in Baisaran meadows.
  • The terror incident had drastically reduced Kashmir's domestic tourist numbers from 2.6 million in 2024 to 1.047 million in 2025.
  • While footfall increases, tourists often opt for shorter visits, impacting hotel bookings and full economic recovery.
  • Local businesses are experiencing renewed earnings, and tourists attest to Kashmir's safety and beauty.

Why It Matters: Pahalgam's tourism is recovering post-terror attack, with winter footfall defying expectations.

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