Deepak Rasraj: 73-Year Legacy of Juice, From ₹6 Rent to Third Generation Success

• Deepak Rasraj, a juice shop in Khandwa, Madhya Pradesh, has been serving customers for 73 years, now run by the third generation.
• The business started with a small shop near the railway station, rented for just ₹6 by the founder, Mukesh Khandelwal's father.
• The founder, originally a diesel mechanic from Hoshangabad, established the shop after disliking his initial job.
• The shop was the first in Khandwa to install an electric sugarcane juice machine, a 50-year-old, 150 kg machine still in use.
• Deepak Rasraj offers various juices year-round, with sugarcane juice popular in summer and other fruit juices and coconut water in demand otherwise.