Harda's Farmer Daughter Achieves Global Success: 3 Million Turnover Energy Drink

• Archana Nagar Dhakad from Sirkamba village, Harda, cultivated South African Hibiscus sabdariffa (Roselle) flowers, developing a natural energy drink called 'Burgundy Bag'.
• The drink, an immunity booster rich in Vitamin C, received an export certificate from the Government of India (APEDA) and was launched in Dubai at Gulfood 2026.
• Archana, the only woman farmer in the state to achieve this, has an annual turnover of 3 million rupees, expanding her business with a new factory in Jhundgaon.
• Inspired by PM Modi's 'Atmanirbhar Bharat' and 'Local for Vocal' initiatives, she has created employment for over 200 tribal women.
• The product, developed after two years of research and trials, contains no chemicals and is sold online, offline, and in supermarkets, with international demand growing.

Why It Matters: A rural woman farmer from Harda transformed local produce into a global energy drink brand, empowering women.