Bharatpur's Rural Women Build Own Brand, Earn Millions Selling Detergents & Shampoos

• Women of Khedi Devi Singh village in Bharatpur, Rajasthan, form 'Maa Durga Self-Help Group' to manufacture home cleaning products.
• They produce detergents, shampoos, hand washes, and bathroom cleaners, offering high quality at affordable prices.
• Products are effective, cheaper than market brands, and gaining strong foothold in rural and urban markets.
• The group innovates with modern products like 'All-in-One Red Bathroom Cleaner' and anti-bacterial hand wash, focusing on quality.
• This initiative has empowered women, increased their income, and is spreading to other districts, promoting self-employment.