Jaipur Khadi Fair Smashes Records with ₹11 Crore Sales, 50% Discount Fuels New Year Craze

• Jaipur's Khadi Fair recorded a historic ₹11 crore in sales during the New Year period, marking the highest purchase record in years.
• A significant 50% discount on state Khadi products and 25% on others, coupled with improved variety and quality, drove the massive shopping spree.
• The fair, ongoing at Rajasthan Khadi Gramodyog, Tonk Phatak, features 220 stalls offering Khadi clothes, Ayurvedic items, and winter snacks.
• Khadi has emerged as a popular brand, especially among youth, due to its unique luster, crispness, and natural properties (warm in winter, cool in summer).
• The Khadi Fair, which started on November 20, will continue until January 13, offering free entry and parking to visitors from 11 AM to 8:30 PM.

Why It Matters: Jaipur's Khadi Fair achieved record sales, driven by discounts and Khadi's growing appeal as a quality brand.