East Bardhaman: 10 Lakh Rupees in Sweets Sold in Hours at Aushgram's Suyata Mela

• Sweets worth over 10 lakh rupees were sold within a few hours at the Suyata Mela in Aushgram, East Bardhaman.
• The fair, also known as 'Suyata Bahaman Pirtala Mela', has a history of over 200 years and revolves around the shrine of Pir Baba.
• Sweets are the main attraction, with customers like Ibrahim Sheikh buying large quantities daily, highlighting their special appeal.
• Sweet sellers, some with shops established for decades, report daily earnings of 50,000 to 60,000 rupees.
• A variety of traditional Bengali sweets, including Rasgulla, Rajbhog, Langcha, Pantua, Jilipi, Labangalata, and Khaja, are popular.

Why It Matters: Aushgram's Suyata Mela showcases Bengalis' love for sweets, with massive sales and a rich tradition.