ASUS Exits Smartphone Market: No More ROG Phone or Zenfone, Fans Disappointed

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News18•20-01-2026, 14:14
ASUS Exits Smartphone Market: No More ROG Phone or Zenfone, Fans Disappointed
- •Taiwanese tech giant ASUS will cease manufacturing new smartphones, confirmed by Chairman Jonney Shih's statement.
- •The popular ROG Phone and Zenfone series will not see new models, with their last launches in late 2024 and early 2025 respectively.
- •ASUS's ROG Phone was highly favored by mobile gamers for its unique features like shoulder triggers and powerful performance.
- •The Zenfone series was known for its innovative designs, including flip cameras and compact flagship devices.
- •This exit reduces market options and innovation, though ASUS will now focus on AI laptops, servers, robotics, and smart devices.
Why It Matters: ASUS is exiting the smartphone business, discontinuing ROG Phone and Zenfone, shifting focus to AI and other tech.
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