ASUS Exits Smartphone Market: No More ROG Phone or Zenfone, Fans Disappointed

• Taiwanese tech giant ASUS will cease manufacturing new smartphones, confirmed by Chairman Jonney Shih's statement.
• The popular ROG Phone and Zenfone series will not see new models, with their last launches in late 2024 and early 2025 respectively.
• ASUS's ROG Phone was highly favored by mobile gamers for its unique features like shoulder triggers and powerful performance.
• The Zenfone series was known for its innovative designs, including flip cameras and compact flagship devices.
• This exit reduces market options and innovation, though ASUS will now focus on AI laptops, servers, robotics, and smart devices.

Why It Matters: ASUS is exiting the smartphone business, discontinuing ROG Phone and Zenfone, shifting focus to AI and other tech.