Asus Ditches Phones, Shifts Focus Entirely to AI and Commercial PCs

• Asus confirms it will cease phone production, including ROG Phone and ZenFone series, by 2026.
• The company plans to reallocate resources to AI-centric systems, robotics, and automated computing devices.
• Asus aims to produce AI servers and develop hardware designs specifically for AI platforms.
• Existing Asus phone users will continue to receive updates and service support for their devices.
• This strategic pivot leverages Asus's strong position in the PC segment, aligning with the growing demand for AI machines.

Why It Matters: Asus is abandoning its smartphone business by 2026 to fully concentrate on AI and commercial PCs.