Yama on the Road: Don Town's Unique Road Safety Campaign Goes Viral

• Transport department officials in Don town conducted an innovative road safety campaign during National Road Safety Month.
• Staff dressed as mythological characters Yama, Chitragupta, and Yama's messengers to warn motorists about traffic rule violations.
• Yama warned two-wheeler riders without helmets and car drivers without seatbelts about the consequences of negligence.
• Chitragupta recorded violations, making drivers reflect on their mistakes and the importance of safety.
• Responsible motorists wearing helmets and seatbelts were honored with bouquets by Yama, encouraging others to follow suit.

Why It Matters: Don town used mythological characters to creatively warn and educate motorists on road safety, emphasizing life's value.