•A Bengaluru tech couple, identified as 'DINKWAD' (Double Income, No Kids, With A Dog), spends Rs 12,000-15,000 monthly on their Golden Retriever.
•LinkedIn post by Gagan Arora detailed their premium pet care, including super-premium food, probiotic supplements, grooming subscriptions, and dedicated fridge space for cooked chicken.
•The couple admitted they likely spend less on their own groceries than on their dog's needs.
•The term 'DINKWAD' highlights a growing urban trend where pets are treated as full family members, influencing household spending and priorities.
•The post ignited a wide online discussion, with many netizens sharing similar experiences and defending the significant expenditure on their pets.
