US CEO at Delhi AI Summit Recalls School Days After Seeing Bata Store

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US CEO Sara Hooker Surprised by Bata Store in Delhi: 'All My School Shoes Were Bata'

Sara Hooker stated that she had not realised the extent of the company’s international presence.

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Moneycontrol•20-02-2026, 16:50

US CEO Sara Hooker Surprised by Bata Store in Delhi: 'All My School Shoes Were Bata'

•Sara Hooker, Co-Founder and CEO of Adaption, attended the India AI Impact Summit 2026 in Delhi.
•She expressed surprise on social media after encountering a Bata store, having grown up with the brand in Eswatini and Mozambique.
•Hooker noted she was unaware of Bata's universal presence; the company, founded in 1894, operates over 6,000 stores globally.
•Her post sparked reactions from users sharing their own associations with Bata, with many in India mistakenly believing it's an Indian brand.
•Hooker also shared observations of Delhi traffic with India Gate and a photo of Parle-G biscuits, calling them 'the most consumed biscuit in the entire world'.

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