DINK Trend Sweeps Urban India: Why Couples Choose No Kids & Its Economic Impact

• The 'Double Income, No Kids' (DINK) trend is rapidly growing in urban India, where couples choose not to have children despite both partners earning.
• Key drivers include high inflation, career pressures, the escalating cost of raising children (estimated ₹45 lakh per child), and a desire for personal freedom and financial independence.
• DINK couples enjoy higher disposable income, leading to increased savings and spending on premium travel, luxury goods, and experience-based services.
• This trend significantly benefits sectors like travel, hospitality, premium retail, and real estate, while challenging child-related industries.
• Long-term implications include potential demographic shifts, a declining birth rate, and the need for policy adjustments in pensions, healthcare, and social security.

Why It Matters: DINK trend is reshaping urban India's economy, lifestyles, and future demographics.