India's Online Video Market to Double to $9.17 Billion by 2030, Ads Drive 70% Growth

• India's online video market is projected to reach $9.17 billion by 2030, doubling from $4.31 billion in 2024.
• Advertising-supported models (AVOD) are expected to drive over 70% of this incremental growth, reaching $6.48 billion by 2030.
• Total SVOD subscriptions are forecasted to hit 357.4 million by 2030, with SVOD households growing to 75.7 million.
• Major players like YouTube, JioHotstar, Netflix, and Amazon Prime Video are significantly contributing to market expansion.
• Digital advertising, projected to reach $22 billion by 2030, is aggressively reallocating budgets from traditional media to online platforms.

Why It Matters: India's online video market is set for massive growth, primarily fueled by digital advertising and increasing broadband penetration.