Young Indians Reshape Housing Market: Digital Lending & Tier-2 Cities Fuel Homeownership Boom

• Millennials and Gen Z account for 90-95% of home purchases, driving India's housing market transformation.
• Digital lending is pivotal, with 72% of young buyers preferring online loan applications and using tools like DigiLocker for faster processing.
• Demand is expanding beyond metros to Tier-2 and Tier-3 cities, offering better affordability and improving infrastructure.
• Young buyers prioritize sustainability, green surroundings, and view homeownership as a lifestyle choice and a vehicle for wealth creation.
• Challenges like documentation requirements (44%), mis-selling (32%), and approval delays still persist for first-time buyers.