Maruti Suzuki Jimny: Export darling, domestic disappointment.

• The "Made in India" Maruti Suzuki Jimny (also known as SUZUKI NOMAD) is gaining significant popularity globally, despite low sales in its home country.
• Manufactured at Maruti's Gurugram plant, the 5-door Jimny has seen 100,000 units exported since its 2023 launch.
• In Japan, where it launched in 2025, 50,000 units have been sold, and it ranks third among cars exported from India in 2025.
• Despite its global success and high demand in countries like Australia and Mexico, only about 500 units were sold in India in October, attributed to the preference for Mahindra Thar.

Why It Matters: It reveals a paradox: a globally loved Indian-made car struggles domestically.