Kerala: India's Gold Capital - Unpacking its Golden Legacy and Global Dominance

• Kerala is known as India's Gold Capital due to its deep cultural connection to gold, high per capita consumption, and a robust industry built around it.
• Thrissur, the 'heart' of Kerala's jewelry business, is a major manufacturing hub in South India, employing thousands of skilled workers and fostering a complete ecosystem from design to retail.
• The state's success stems from early adoption of organized retail, emphasizing purity, BIS hallmarking, transparent pricing, and professional showrooms, building immense consumer trust.
• Major Indian and global jewelry brands like Malabar Gold & Diamonds, Kalyan Jewellers, and Joyalukkas originated from Kerala, expanding their influence across India and internationally.
• Kerala brands have successfully adapted to local tastes in markets like Telangana and Andhra Pradesh, offering traditional designs while maintaining quality, further solidifying their market presence.

Why It Matters: Kerala's unique blend of cultural significance, skilled craftsmanship, and business innovation makes it India's undisputed Gold Capital.