Kusha Kapila: From Internet Star to Rs 150 Crore Business Empire with Underneat

• Kusha Kapila, known for her 'Billi Massi' character, transitioned from internet influencer to actress in Hindi cinema.
• Beyond acting, she co-founded Underneat, a D2C shapewear and innerwear brand, with Vimarsh Razdan.
• Launched in April 2025, Underneat focuses on inclusive, comfortable, and functional shapewear for Indian women.
• The brand secured $6 million in funding from Fireside Ventures within 8 months, reaching an annual recurring revenue of Rs 150 crore.
• Underneat's success is attributed to addressing an overlooked category in the Indian market and strong customer feedback.

Why It Matters: Kusha Kapila successfully leveraged her influencer status to build a Rs 150 crore D2C shapewear business.