
Mangaluru became India's 'Ice Cream Capital' due to its thriving parlour culture, legacy of homegrown brands, and ice cream being an integral part of daily life, not just a seasonal treat.
Mangaluru's ice cream culture thrives due to its high density of parlors, ice cream being an everyday indulgence rather than just a summer treat, and locally invented flavors.
Mangaluru's ice cream model, characterized by local tastes and a deeply ingrained culture of everyday consumption, may be challenging to replicate directly in other Indian cities.