WhatsApp, Instagram May Soon Charge for Ad-Free Experience: Meta Plans Subscription Model
Technology
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News1827-01-2026, 09:27

WhatsApp, Instagram May Soon Charge for Ad-Free Experience: Meta Plans Subscription Model

  • Meta, owner of WhatsApp, Facebook, and Instagram, plans to introduce a subscription model for an ad-free experience.
  • New codes in WhatsApp's latest update suggest a premium subscription to avoid advertisements.
  • Advertisements are expected to appear in WhatsApp Status and Channels, not private messages.
  • WhatsApp chats will remain end-to-end encrypted; ads will be preference-based in Status/Channels.
  • Testing is underway in some European countries, with potential implementation in India soon.

Why It Matters: Meta is introducing paid subscriptions for ad-free WhatsApp, Instagram, and Facebook, with ads in Status/Channels.

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