WhatsApp, Instagram May Soon Charge for Ad-Free Experience: Meta Plans Subscription Model

Technology
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News18•27-01-2026, 09:27
WhatsApp, Instagram May Soon Charge for Ad-Free Experience: Meta Plans Subscription Model
- •Meta, owner of WhatsApp, Facebook, and Instagram, plans to introduce a subscription model for an ad-free experience.
- •New codes in WhatsApp's latest update suggest a premium subscription to avoid advertisements.
- •Advertisements are expected to appear in WhatsApp Status and Channels, not private messages.
- •WhatsApp chats will remain end-to-end encrypted; ads will be preference-based in Status/Channels.
- •Testing is underway in some European countries, with potential implementation in India soon.
Why It Matters: Meta is introducing paid subscriptions for ad-free WhatsApp, Instagram, and Facebook, with ads in Status/Channels.
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