Meta apps
Technology
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Moneycontrol27-01-2026, 08:29

Meta to Introduce Paid Premium Features for Instagram, Facebook, WhatsApp

  • Meta plans to launch new subscription models offering exclusive features across Instagram, Facebook, and WhatsApp.
  • These premium features will focus on productivity, creativity, and expanded AI capabilities, with core app functionalities remaining free.
  • The company will roll out separate subscription features for each app, not a single unified bundle, and will experiment with pricing.
  • Meta's AI agent, Manus, acquired for $2 billion, will be integrated into apps, and AI-powered tools like Vibes will adopt a freemium model.
  • Instagram's potential paid features include unlimited audience lists, follower insights, and anonymous Story viewing, targeting power users.

Why It Matters: Meta is introducing paid premium features across its apps to diversify revenue, focusing on AI and exclusive tools.

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