Gold's Soaring Prices Spark Silver Rush in Uttarakhand's Kumaon-Garhwal

• Rising gold prices in Uttarakhand's Kumaon-Garhwal region are driving women to choose silver jewelry as an alternative.
• Traditional Kumaoni silver designs like Pounchi, Nath, Jhumke, Haar, and Kamarband are highly popular, appealing to both locals and tourists.
• Jewelers in Bageshwar report a surge in demand, with advance bookings for the wedding season, indicating a significant market shift.
• Silver is now seen as a wise alternative, an investment, and a modern fashion statement, not just a cheaper option.
• A social message from Bageshwar BJP District President Prabha Gadhiya further boosted confidence in silver among ordinary women.

Why It Matters: High gold prices make silver the new preferred jewelry choice and investment in Uttarakhand.