Goa's Luxury Villas Boom: Gen-Z & Millennials Flee Toxic Metros for Clean Air

• Goa's real estate is booming as Gen-Z and Millennials from polluted metros like NCR, Mumbai, and Bengaluru seek clean air (AQI often below 50) and a peaceful lifestyle.
• Luxury villa prices in Goa, ranging from 7-10 crore rupees (some over 15 crore), now rival premium apartments in South Delhi and South Mumbai.
• The shift is driven by a desire for a wellness-focused lifestyle, remote work culture, and Goa's unique blend of Indian and Portuguese culture.
• Property prices in Goa saw a nearly 66% annual increase, with North Goa's Porvorim and Tivim being major hotspots.
• Improved infrastructure, including Manohar International Airport (GOX), and government initiatives are further boosting Goa's appeal as a luxury housing destination.

Why It Matters: Goa is rapidly becoming India's top luxury housing destination, attracting young buyers seeking a healthier lifestyle.