Clean Air Draws Young Buyers to Luxury Villas in Coastal Hotspot

• A coastal state is rapidly becoming a premium real estate destination, attracting high-net-worth individuals, NRIs, Millennials, and Gen-Z buyers.
• Clean air (AQI often below 50) and a healthier lifestyle are key drivers, as buyers opt out of polluted metros.
• Luxury villa prices (Rs 7-10 crore, some > Rs 15 crore) now rival premium apartments in South Delhi and South Mumbai.
• Residential property prices surged over 66% year-on-year, with North Goa localities like Porvorim, Thivim, and Assagao seeing high demand.
• Infrastructure upgrades (Manohar International Airport) and the rise of remote work are fueling this structural shift in demand.

Why It Matters: Clean air and lifestyle drive a luxury real estate boom in a coastal state, attracting young buyers.