Amitabh Kant on AI: Amplify Creativity, Not Replace Human Soul in Marketing

• Amitabh Kant, Former G20 Sherpa & Former CEO, NITI Aayog, discusses AI's role in brand-building.
• He emphasizes AI amplifies creativity but cannot replace the human soul behind campaigns.
• Kant shared his experience repositioning Kerala tourism with the 'God's Own Country' campaign, focusing on authenticity.
• He highlighted two marketing principles: differentiate products and create unique experiences.
• While 93% of CMOs see measurable returns from generative AI, human instinct and empathy remain crucial.