Amitabh Kant: AI Amplifies Creativity, But Can't Replace CMO's Soul

• Amitabh Kant, former G20 Sherpa, states AI enhances creativity but cannot substitute the human element in brand-building.
• He emphasized differentiation and unique experiences as core to enduring brands, citing 'God's Own Country' and 'Incredible India' campaigns.
• Kant highlighted AI as a productivity engine transforming marketing with real-time data, predictive insights, and hyper-personalization.
• He noted India's vast digital data feeds global AI models, urging the nation to build its own LLMs for cultural sovereignty.
• Kant cautioned against letting algorithms erode brand soul, stressing that great campaigns require human wisdom and cannot be fully AI-generated.