Pune Couple Quits IT, Launches 'Pustakwale' to Revive Reading Culture!

• Ritika and Aashay Walambe, a Pune couple, left their IT jobs to launch 'Pustakwale Book Store in Wheels'.
• The initiative began in 2020 during COVID-19, delivering books directly to readers' doorsteps.
• Expanded from 3 suitcases to 25, holding over 1500 exhibitions across Maharashtra, including Pune, Thane, Mumbai.
• Connected with 1.1 million readers and sold over 120,000 books, offering diverse genres.
• 'Pustakwale' is a social movement with an 'EARN & LEARN' program for 50+ young volunteers, fostering employment and reading.

Why It Matters: Pune couple's 'Pustakwale' successfully revives reading culture, proving books' enduring value.