Branded Living, Global Design Reshape India's Premium Housing Market

• India's premium residential market is undergoing a structural shift with developers adopting branded residences, global design collaborations, and hospitality-led living concepts.
• The National Capital Region (NCR) is a key area for branded residential living, with partnerships like M3M India and Smartworld Developers with ELIE SAAB for Signature Residences in Gurugram and Noida.
• Hospitality brands are deepening their presence; Gulshan Group partnered with The Indian Hotels Company Limited for a Taj hotel and serviced apartments in Noida.
• Developers are engaging global architectural firms like Kohn Pedersen Fox and SCDA Architects to enhance design credibility and distinctiveness in projects like Experion Developers' The Trillion in Gurugram.
• Premium housing is expanding beyond core CBDs to cities like Bengaluru (Sattva Aaranya on Mysore Road) and Jaipur (Mahima Group's Ecovista), focusing on sustainability and open spaces.

Why It Matters: India's luxury housing is evolving with global brands, design, and hospitality, offering experiential value beyond status.