Concierge Living: Luxury homes go boutique-hotel style as developers rope in global design studios
Business
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Moneycontrol06-01-2026, 13:07

Luxury Homes Go Boutique: Global Designers Transform India's Housing Market

  • India's luxury housing market is adopting a 'boutique hotel' model, focusing on experience-led living over mere square footage.
  • Developers like CRC Group, Experion, and Nimbus Realty are partnering with global design studios such as Rockwell Group and Killa Design.
  • Clubhouses are now central to luxury developments, designed to offer five-star hotel-like services and influence buyer decisions.
  • The trend is driven by design-aware, well-traveled luxury buyers seeking global sophistication and unique experiences.
  • International collaborations enhance design, justify premium pricing, and build brand credibility for developers.

Why It Matters: India's luxury housing is transforming with global design, offering boutique hotel-like experiences.

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