India's Ultra-Luxury Housing Shifts to Experience-Led Living as HNIs Remain Bullish

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CNBC TV18•04-02-2026, 16:53
India's Ultra-Luxury Housing Shifts to Experience-Led Living as HNIs Remain Bullish
- •India's ultra-luxury housing market (homes above ₹4 crore) is outperforming the broader residential market, driven by experience-led living rather than just price or size.
- •67% of high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) are bullish on India's long-term growth, translating into sustained demand for high-quality residential assets.
- •Buyers are prioritizing developer credibility, governance standards, service delivery, and long-term asset management, moving from asset ownership to lifestyle governance.
- •The market sees a rise in hospitality-led, low-density developments, with India's branded residences market projected to expand by nearly 60% by 2027.
- •Gurugram has emerged as a key hub for ultra-luxury housing, attracting high-net-worth buyers with strong infrastructure and a focus on exclusivity and managed living.
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