Microsoft Enters AI Shopping Race with Copilot In-Chat Purchasing Feature

• Microsoft is rolling out a new in-chat purchasing feature for its generative AI chatbot, Copilot.
• Users can now complete product checkouts directly within the Copilot app, starting on Copilot.com in the United States.
• PayPal, Stripe, and Shopify are partnering with Microsoft for payment processing.
• Copilot joins other AI platforms like OpenAI's ChatGPT and Perplexity in integrating commerce capabilities.
• The move reflects a growing trend of generative AI in shopping, with nearly 25% of consumers using such tools in 2025.

Why It Matters: Microsoft's Copilot now offers in-chat purchasing, intensifying the AI shopping competition.