Microsoft Transforms Copilot into Full Shopping & Selling Platform with New AI Tools

• Microsoft is expanding Copilot beyond productivity and search, integrating it directly into online commerce.
• Copilot Checkout allows US users to discover, compare, and purchase products within the Copilot chat interface, partnering with PayPal, Shopify, and Stripe.
• Microsoft is not the merchant of record; retailers handle payments and fulfillment, while Microsoft provides the AI-driven interface.
• New AI tools for sellers include Brand Agents for Shopify merchants to deploy AI assistants on their sites, and agent templates for catalogue enrichment and store operations.
• These AI agents aim to automate repetitive retail tasks, allowing teams to focus on strategy and customer experience.

Why It Matters: Microsoft is turning Copilot into a comprehensive AI-powered platform for both online shopping and retail operations.