Maharashtra Aims to Position India as Global Content Hub: Ashish Shelar

• Maharashtra's Cultural Affairs Minister Ashish Shelar announced the state's vision to strengthen India's position as a global media and entertainment powerhouse.
• Mumbai remains India’s creative capital, central to the M&E ecosystem, with Maharashtra driving innovation and aiming for a globally competitive ecosystem.
• Shelar highlighted India's growing recognition as a creative powerhouse and reliable partner for content creation, with rising global demand for Indian stories and talent.
• Financial assistance was distributed under the "Quality Marathi Film Production Financial Assistance Scheme" to support emerging and established producers.
• The FICCI-EY report shows India's M&E industry grew 9% to Rs 2.78 lakh crore in 2025, with films earning Rs 20,500 crore and digital media surging.