Omnicom-IPG Face 2026 Pitch Test; CTV Dominates Video; FSSAI Warns on 'Herbal Tea'

• Indian advertisers demand transparency, talent, and trust from agencies like Omnicom and IPG for 2026 pitches, moving beyond just scale.
• Connected TV (CTV) leads India's video economy, with YouTube on CTV reaching 75 million users and longer content gaining traction by April 2025.
• FSSAI bans the use of "tea" for products not derived from the Camellia sinensis plant, impacting the herbal and wellness beverage market.
• AI adoption is shifting India's tech job market towards contractual roles (75%), reducing permanent positions and pay for new entrants.
• Gig workers plan a nationwide strike on December 31, demanding transparent pay, rest breaks, safety gear, and consistent work allocation.

Why It Matters: Major shifts hit advertising, video, food regulations, tech jobs, and gig economy in India.