Retail Media, AI, CTV: India's Ad Tech to Cross ₹30,000 Cr by 2026

• By 2026, retail media will be the organizing principle of digital plans in India, projected to cross ₹30,000 crore and hold a 15% share.
• AI at scale, the explosive rise of retail media, and mainstreaming of Connected TV (CTV) are reshaping India's ad tech ecosystem.
• AI has moved from pilots to full-scale operations, delivering double-digit ROAS improvements and 12-14% fraud recovery in Indian campaigns.
• Human intervention remains critical for strategy, brand storytelling, cultural nuance, regulatory compliance, and data governance.
• The expansion of CTV, with 129 million viewers, makes programmatic CTV and shoppable video standard, unifying planning across channels.

Why It Matters: India's ad tech is transforming by 2026, with retail media, AI, and CTV driving a ₹30,000 crore market.