TRAI Urges Broadcasting Policy Reset; Mars, WPP, Ad Icon Updates in FAST FIVE

• TRAI data indicates India's broadcasting sector faces a critical policy crossroads due to deepening revenue pressures and increased regulatory oversight.
• TRAI submitted multiple recommendations to the government concerning broadcasting policy, service authorization, digital radio, and platform regulation for FY25.
• Prashant Peres has been appointed General Manager of Mars Snacking India, leading the combined Mars and Kellanova businesses to drive growth and integration.
• Usha Bhandarkar, pioneering ad veteran and creator of the iconic 'Lalitaji' character, passed away, leaving a significant legacy in Indian FMCG advertising.
• WPP Media successfully retained Reckitt India's integrated media mandate and expanded its partnership to include the e-commerce media mandate.

Why It Matters: Broadcasting policy, key appointments, and advertising legacies shape the latest business news.