Wondrlab Targets Madison in Rs 1,000 Cr Ad Industry Overhaul; BARC Tests Cross-Media Measurement
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Wondrlab Eyes Madison in Rs 1,000 Cr Ad Shake-Up; BARC Tests Cross-Media Measurement
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Storyboard•25-02-2026, 18:16
Wondrlab Eyes Madison in Rs 1,000 Cr Ad Shake-Up; BARC Tests Cross-Media Measurement
•Wondrlab is reportedly in talks to acquire Sam Balsara's Madison World in a potential ₹1,000 crore deal, despite Madison previously discussing a 70% stake sale with global networks.
•BARC initiates a pilot project for cross-media measurement, aiming to create a unified audience data framework across platforms, a long-standing industry demand.
•Anthropic accuses DeepSeek, Moonshot AI, and MiniMax of large-scale "distillation" campaigns against its Claude model, raising questions about AI property rights.
•Instagram faces scrutiny in a US lawsuit over delays in implementing a nudity filter for teen DMs, with internal discussions revealing awareness of risks since 2018.
•MIB blocks five OTT platforms (MoodXVIP, Koyal Playpro, Digi Movieplex, Feel, Jugnu) for allegedly streaming obscene and sexually explicit content, violating IT Act provisions.