Gautam Gambhir Files Delhi High Court Plea Over AI Identity Misuse, Seeks Publicity Rights Safeguard
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Gautam Gambhir Sues Over AI Misuse, Seeks Identity Protection in Delhi High Court
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Moneycontrol•19-03-2026, 15:13
Gautam Gambhir Sues Over AI Misuse, Seeks Identity Protection in Delhi High Court
•Gautam Gambhir filed a civil suit in Delhi High Court seeking protection of his personality and publicity rights against digital impersonation and AI-generated deepfakes.
•The suit addresses fabricated content, including a fake "resignation announcement" (29 lakh views) and a clip with remarks about cricketers' World Cup participation (17 lakh views).
•Major e-commerce platforms like Amazon and Flipkart were selling merchandise with his name and likeness without authorization.
•The suit names 16 defendants, including social media accounts, e-commerce platforms, Meta, X Corp., Google/YouTube, and government ministries.
•Gambhir seeks Rs. 2.5 crore in damages, a permanent injunction against unauthorized use of his identity, and immediate takedown of infringing content.
