WPL 2026 Sponsorship Frenzy: World Cup Win Fuels Massive Brand Interest!

• The fourth season of WPL 2026 begins on January 9, with defending champions Mumbai Indians facing Royal Challengers Bangalore.
• India's 2025 World Cup victory has significantly boosted sponsorship interest for the upcoming WPL season.
• Delhi Capitals CEO Sunil Gupta credits the World Cup win for increased commercial and sponsorship opportunities, attracting new brands and extending old partnerships.
• UP Warriors, parented by Capri Sports, saw an increase from seven to nine sponsors, with COO Kshemal Waingankar noting brands now view women's sports as mainstream.
• Mumbai Indians added De Beers Group as a new sponsor, increasing their brand associations from eight to ten, highlighting WPL's growing commercial value.

Why It Matters: India's 2025 World Cup victory has dramatically elevated WPL's commercial appeal, attracting new sponsors.