WPL 2026 Sees Sponsorship Boom After India's World Cup Win

• The Women's Premier League (WPL) 2026 season is experiencing a significant surge in sponsorship interest, directly linked to the Indian women's cricket team's 2025 World Cup victory.
• Franchises like Delhi Capitals and UP Warriorz report increased sponsor engagement, with Delhi Capitals CEO Sunil Gupta noting a 'cultural moment' translating into commercial gains.
• UP Warriorz COO Kshemal Waingankar highlights a shift in brand mindset, with companies now viewing women's sports as a 'serious, mainstream property' rather than a trial.
• Mumbai Indians has welcomed new sponsors like De Beers Group, marking their first sports sponsorship, and seen their brand count rise to 10 from eight last season.
• Marketing experts and franchise executives confirm a 20-25% growth in sponsorship revenue, with brands seeking long-term, campaign-led partnerships and diverse categories entering the WPL ecosystem.

Why It Matters: India's 2025 World Cup win has propelled WPL 2026 sponsorship to new heights, attracting diverse brands.