ISL's Rs 8.62 Crore Reset: FanCode Sees 300 Million Opportunity in Indian Football

• ISL's broadcast revenue dropped from Rs 275 crore to Rs 8.62 crore, reflecting challenges in Indian football.
• FanCode acquired ISL media rights, focusing on the potential of 300 million football fans in India, not just cost.
• Co-founder Yannick Colaco emphasizes bridging the gap between 150 million ISL viewers and 300 million football consumers.
• FanCode offers affordable passes (₹299 full season) and multi-language commentary to reach Tier-2/3 markets.
• The platform aims to create fan engagement through content creation programs and long-term investment in the sport.