India-Pakistan T20 Clash: Ad Rates Soar to ₹40 Lakh for 10-Second TV Spots

• India-Pakistan T20 World Cup match drives unprecedented surge in advertising rates, highlighting rivalry sport's media monetization power.
• 10-second TV spots for the marquee match jump to ₹35–40 lakh, up from ₹20 lakh at tournament start.
• Digital ad rates also climb: CTV at ₹1,000 per CPM (from ₹600) and mobile at ₹350–400 per CPM (from ₹300).
• JioStar targets nearly ₹2,000 crore in ad revenue from the tournament, with the India-Pakistan game being crucial for this target.
• Broadcaster data shows record opening day viewership with 14.7 billion minutes across platforms, a 59% jump over 2024.