AIFF Pauses Commercial Rights Bids, Involves ISL Clubs in Evaluation

• AIFF Executive Committee reviews multiple bids for commercial rights across its flagship competitions (ISL, IWL).
• Key bids include Genius Sports (₹2,129 crore for 20 years), FanCode (₹1,190 crore for 20 years), and Capri Sports (₹150–160 crore for women’s football).
• AIFF defers immediate decision, tasks KPMG with preparing comprehensive comparison tables for bid evaluation.
• ISL clubs will now directly engage with bidders to understand business models and long-term impact.
• This move follows clubs' concerns about limited access to tender documents and lack of involvement in drafting.