F1 Teams Unveil New Logos for 2026 Season: Haas, Red Bull, Mercedes, Williams Refresh Brands

• Four Formula 1 teams – Haas, Red Bull, Mercedes, and Williams – have refreshed their logos ahead of the 2026 season's major regulations overhaul.
• Haas incorporated Toyota Gazoo Racing (TGR) into its logo, reflecting a new title partnership with a shared color scheme.
• Red Bull made a subtle change, adding a white outline to its "Red Bull" text, hinting at potential further visual updates.
• Mercedes refined its logo, giving PETRONAS a more prominent identity with a refreshed font, emphasizing its long-standing partnership.
• Williams reverted to Sir Frank Williams’ original 1977 ‘Forward W’ concept and changed its name to Williams F1 Team, embracing its heritage.

Why It Matters: F1 teams are updating their brand identities for the 2026 season, reflecting new partnerships and heritage.