2025 Rebrands: Beyond Logos, Companies Rewrote Identities for a Digital Future

• 2025 saw widespread rebrands across industries, driven by technology, consumer shifts, and strategic repositioning, moving beyond mere logo changes.
• Tech giants like Amazon, Google, OpenAI, and Apple TV updated identities for digital-first, AI-driven services, emphasizing consistency and system design.
• Legacy brands (Warner Bros. Discovery, Jaguar, Walmart) reassessed equity, while FMCG (Lay’s, Domino’s, Starbucks, Mountain Dew) focused on familiarity and heritage.
• Corporate entities (Zomato/Eternal, PepsiCo, Korean Air) updated branding for expansion, sustainability, and mergers. Personal brands (Lando Norris) also streamlined.
• Not all rebrands succeeded; Cracker Barrel reverted its logo due to negative customer feedback, highlighting branding's role as an operational tool.

Why It Matters: 2025 rebrands were strategic shifts, aligning identities with digital, AI, and evolving consumer needs.