India Becomes Key Growth Market for Konami's eFootball After Successful 2025 Campaign

• Konami Digital Entertainment's first large-scale eFootball India campaign, running from August to December 2025, concluded with a community event in Mumbai.
• The campaign exceeded expectations in user acquisition and engagement, leveraging India's mobile-led gaming ecosystem and young demographic.
• Localization efforts included an exclusive in-game jersey by Santanu Hazarika and a special player card featuring Sunil Chhetri.
• Celebrity involvement, including cricketers KL Rahul and Washington Sundar, and actor Ahan Shetty, helped attract new players.
• Konami plans to continue its India initiatives beyond 2025, expanding local engagement to capitalize on major global football events like the FIFA World Cup in 2026.

Why It Matters: India has emerged as a crucial growth market for Konami's eFootball due to successful localization and engagement strategies.